3.24.2009

deep into the long tail

According to the Yucatec Maya, Gods made people out of corn. And as I learned while making tortillas in the Yucatan a few years ago, the Yucatecs know how to make lots of things out of corn too. Meanwhile, Iron Chef is all about getting versatile with one ingredient. If flying them into the studio is too costly, Iron Chef could subsidize the cost of videochatting/lifecasting/otherwise inexpensively hacking Yucatec chefs onto the show. And considering their textile design and weaving skills, the same could go for Project Runway. Seemingly unrealistic, but the point is: if these shows are digging deep into the long tail of chefs/designers/whatever, why not dig even deeper and support the littlest guys? At the least, get some free publicity for what's being micro-financed.

No comments: