fair trade tele-coffee carrotmob

I wanna do a tele-coffee carrotmob around the world to demonstrate the demand for (and subsidize the supply of) Fair Trade coffee. This would be somewhat of a combination of my Valentine's Day experiment in social tele-intimacy, likemind, and carrotmob, and it would go down within the confines of an international coffeehouse chain with enough leverage to single-handedly increase the market share of Fair Trade. Considering that it's actively soliciting rescue plans and fancies itself as being socially responsible, this might be ideal for Starbucks. Essentially: on a given day, likeminds enjoy a cup of Fair Trade while videochatting from Starbucks to Starbucks around the world. We could even sing a song together and different peoples in different places could keep the song going all day long (sure it would drive the baristas nuts but it would make for a gorgeous screencast, thus gorgeous marketing collateral, and we're definitely overdue for another We-Are-The-World"/From-A-Distance inspirational song thingie). Anyways, seeing as Starbucks is heading into the territory of 'value meals,' it might even give participants a deal on their coffee + whatever else that day.

Random note: I gave this idea to a place-based advertising company named Danoo during a job interview with them last year. They Loved it and then never returned my emails, phone calls, nothing. Beware-y of them.

1 comment:

Stephanie Gerson said...

I posted this on mystarbucksidea.com:


we'll see what happens....